The video shows how Seikos skilled craftsmen create the high-precision
time pieces, as well as the roughly 1200 fine parts, some as small as 0.7
mm, that go into the works of art. The soundtrack to the clip was written
by Seiko Group CEO Shinji Hattori and the lyrics were chosen from entries
by the company's employees. Many corporate PR videos feature faces from
inside the company, but rarely are management and staff this involved in
the creative process and is very much indicative of Seiko's corporate
culture.
