ansa: ansa - The Sweet Taste of Proof - lollipop

If you're going to stand out in a crowded digital media tracking field the work better be sweet, which DiMassimo Goldstein took quite literally when developing the campaign for RSi's launch of a new analytics/measurement service named ansa. With the help of Sweden-based photographer Carl Kleiner we were able to bring this campaign to life and elevate the brand in the already crowded market with a very graphic and fun creative direction.