Print ad: KFC: Finger Lickin’ Good Cutlery, 1

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Top 6: March 23rd 2016

The Finger Lickin’ Good Cutlery campaign is based on the simple insight KFC is best eaten with your hands. From this insight came the idea from Ogilvy & Mather Sydney that when you eat KFC, your hands are your cutlery. When crafting the execution, three diverse people were chosen to show that KFC is the food that lets you relax and be yourself, no matter who you are or where you’re from. Each set of hands channels a different type of cutlery, which gives them their own distinct personality. The hands with white sleeves reference bone-handle cutlery. The pale female hands reference designer cutlery with gold embellishments. The tattooed hands reference antique, engraved cutlery.