Oxfam: Donation Icons

Donation Icons is a new technology that allows you to donate your desktop icons to help raise money for charity. Simply install the app to turn your desktop icons into a media space for brands. Brands place the world's smallest ads into this space paying money to Oxfam for the privilege. It's the world's smallest and smartest media space, and with 4 billion desktop computers used everyday, it has huge potential.Agency: RKCR/Y&R London