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Bonds: Trim
Bonds is giving Australian men's underwear an overhaul and drawing much needed attention to the hardships that all men's 'boys' have to endure on a daily basis. Bringing back 'The Boys', a pair of talking testicles in a new online and TVC campaign, they take a look inside the humorous world of men's underwear.
Late last year Bonds launched three online videos, via Clemenger BBDO Melbourne, featuring 'The Boys', which started the conversation on men's choice of underwear through various comical scenes. The Boys' racked up considerable attention and impressive view counts.
Client - Pacific Brands Underwear Group Related |
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