TV ad: Bonds: Butt Crack

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Clemenger BBDO Melbourne and Bonds have launched a new campaign, urging guys to 'Protect yourself from yourself' with Bonds underwear. The first execution, for the Bonds Flexits Undertee, shows a young office worker who sabotages his own presentation every time he raises his arms - much to the horror of his audience.

Category Clothing & footwear
Client Bonds
Agency Clemenger BBDO
Production Curious Film
Country Australia
Uploaded 17 March, 2014

Credits

Director
Mark Gilbert
Executive Creative Director
Ant Keogh
Producer
Kate Menzies
Producer
pip heming
Art Director
Nic Buckingham
Art Director
Tim Bishop
Copywriter
Alex Metson
Executive Producer
sonia von bibra
Executive Producer
Peter Grasse
DoP
Ryley Brown

Other credits

Managing Partner - Simon Lamplough

Senior Account Director - Marnie McKenzie

Account Director - Kate Forster

Account Executive - Alex Carroll

Off line editor - Tim Parrington at The Butchery

On line editor - Eugene Richards at The Refinery

Audio - Paul Le Couteur and Stevo Williams at Flagstaff Studios

Bonds: Butt Crack

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