Bonds: Make A Point

To coincide with October as Breast Cancer Awareness month, Clemenger BBDO, Melbourne and Bonds have created a campaign to raise money for the McGrath Foundation. 'Make a Point' is a unique donation mechanic designed to be hosted on any website, encouraging people to move the decimal point on the classic school kid calculator '80085' display (spelling out 'BOOBS') and decide the amount they will donate to the McGrath Foundation. Simply moving the calculator's decimal point lets people choose one of six different donation amounts, ranging from $0.80085 through to $80085.