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Web Film
UNIT9: Nicorette: Achieving the Incredible
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"Achieving the Incredible" documents the true story of Scotsman Mark Cooper. Created for Nicorette by AMV BBDO and directed by duo A Common Future via UNIT9 Films, the mini-documentary focuses on Cooper’s personal journey from his decision to quit smoking and start running in 2007. Three years later he runs 50 marathons in 56 days from Amsterdam to Barcelona in memory of his mother.
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