TV ad: UNIT9: Prius: Piano

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The new Prius is the perfect getaway car. We set out to prove just that, with three technology experiments, each invented to show off a different feature of the car. Each of the experiments involved a complex mix of technological challenges and all visual effects had to be done in-camera, without any post-production effects. UNIT9 Director Anrick worked closely with Saatchi&Saatchi LA and the folks at Toyota to film three spots, each showcasing a different feature of the brand new Prius.