Outdoor ad: Strongbow: First Act

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Top 6: April 27th 2016

The world’s leading cider brand, Strongbow Apple Ciders, has launched a new global marketing campaign, called 'Nature Remix' Through a series of coordinated “acts” in seven cities around the world, the campaign aims to reconnect city dwelling consumers with nature, making their everyday environment a more enjoyable place to live. The campaign, co-created with Cloudfactory, comprises experiential activity, as well as a new TV commercial, digital films and social media amplification. All activity focuses on the brand's range of nature-inspired, flavoured ciders; Gold Apple, Honey, Red Berries, Elderflower and Dark Fruit. To launch the Nature Remix campaign, Strongbow Apple Ciders created an orchard in central Johannesburg, South Africa. Local gardeners planted apple trees in a derelict urban space, and built a giant tree whose branches grew through the windows of an abandoned tower block. Filmed by award winning director Fredrik Bond, the first act of the campaign forms the basis of the new TV commercial.