Umbro: The Fan's Ball

Idea from Monroe Peru: To inflate the balls that would be used by the Peruvian team in the matches they’ll play in the qualifying games for the World Cup in Russia 2018, with the fan´s cheers. Execution At the Peruvian Grand National Stadium, hours before the selection plays the qualification match, UMBRO invited fans to inflate balls that that would be used in the match with their cheers. UMBRO´s machine detected the decibels of the cheers, converted them to pounds, which activated a compressor that inflated the balls in real time, which would then be taken directly from the activation to the field.