Print ad: Billy Boy: food

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Can the individual carbon footprint be a stronger argument for family planning products? Introducing the social responsibility debate into the world of safe sex. Based an real statistics - in this population growth rhythm, 18 years from now, only 1 in 3 or 1 in 4 people will have access to the bare necessities of life: air, water and food – the illustration of a dystopian near future just might have the necessary stopping power for a rather insensitive target.