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Top 6: October 2nd 2024
Interactive

Billy Boy: CAMDOM App

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Top 6: October 2nd 2024
This Sexual Health Month, German condom brand BILLY BOY and Innocean Berlin are launching the CAMDOM App: a first-of-its-kind digital condom that protects from the recording of non-consensual content during sex by blocking mobile devices. Taking photos, videos or audio without consent with a smartphone has never been easier, which has led to an alarming situation among teens around the world: Once content is leaked, it spreads like a virus making it impossible to track – causing emotional distress, depression, the loss of jobs and even suicidal thoughts among the victims. With that in mind, BILLY BOY and Innocean Berlin have introduced an app that can put an end to this disturbing public health issue. The CAMDOM app is as easy to use as a regular condom. Before having sex, users place their smartphones close to each other and swipe down a virtual button to block all cameras and microphones. If one user tries to sneak out, an alarm signals a potential threat of non-consensual recording. It can simultaneously block as many devices as needed.
Credits Other credits

Client

Brand Manager Alexander Struemann

Marketing Manager Jannick Paulick

Agency

Graphic Designer Alexander Aleksidze

Graphic Designer Julia Sachse

Artist Alexander Aleksidze

Account Director Lisa Osokina

Account Manager Neringa Kuolalyte

Strategic Planner Odile Breffa

Strategist Kyra Herzberg

Social Lead Solene Roussel

Producer Allison Markert

Media Jung & Billig

Manager Josch Kliemann

Production PAY4BRAIN

Chief Executive Officer Felipe Almeida

Music / Sound DaHouse Audio

Sound Designer Wonder Bettin

Sound Designer Rodrigo Deltoro

PR PUNKT

Project Manager Selina Denise Köster

Consultant Evelyn Kurtz

PR Persuasion Communications

Founder Jane Austin

Account Manager Olivia Sweeting

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