Top 6: October 2nd 2024
Interactive
Australian Cancer Research Foundation: Time to LiveTop 6: October 2nd 2024
A woman with a terminal cancer diagnosis has auctioned off pieces of her remaining time to the public, as part of an exhibition at Carriageworks, Sydney. Titled Time to Live, the exhibition saw members of the public pay for one-on-one interactions with Emily, a 31-year-old from Victoria, diagnosed with a rare, aggressive cancer with an average prognosis period of just six to nine months. Each interaction was set against the backdrop of a giant projected timer, counting down each participant’s 3-minute visit. A raw, intimate and fleeting encounter underscoring the emotional and psychological weight of living with, or being connected to someone with a terminal diagnosis. In collaboration with Australian Cancer Research Foundation (ACRF), the exhibition, which received global coverage via The Guardian, marks the debut work for The Ministry for Communication & The Arts, the creative studio founded by former Droga5 New York creative directors and Hawke’s Brewing co-founders, Nathan Lennon and David Gibson.
Client |
The Best Ad JobsRetrieving latest jobs
advertising news |