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Top 6: October 2nd 2024
Young love is the BEST. It’s full of juicy, hot and heavy feelings. But those amazing feelings can turn into something else. The mist of love can cloud controlling behaviour; actions … read morethat in isolation appear loving, but when they become a pattern, are anything but.
‘Love Creep’ is a new piece of language that describes how love can turn into a pattern of control. Lovecreep.nz simulates it; validating those who feel controlled, waking users up to their emotional abuse (knowingly or not), and giving family and friends a way to broach the subject.
Lovecreep.nz uses real life examples to educate people on how to spot controlling behaviours. It also enables them to create their own patterns of control, based on what they may have experienced, seen or used. These edits are being shared anonymously across TikTok, showing up in young people’s feeds and prompting them to reflect on their own relationships.
read less...Film Production Co - Scoundrel
Producer - Claire Kelly
DOP - Tammy Williams
Sound Design/Audio Post: Cam Ballantyne, Beatworms
Photography
Steve Boniface – Photographer , Loupe Agency
Retouching: Linn Svensson, Notion London Retouching
Verian Research
Behavioural insights Director – Kathryn Robinson
Senior Qualitative and Cultural Insights Specialists – Jordan Ogilvy Lapish
Senior Qualitative and Cultural Insights Specialists – Matahana Tikao Calman
Senior Qualitative and Cultural Insights Specialists – Tialìe-Dawn Parkes
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