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Top 6: October 2nd 2024
Interactive

Made By Dyslexia: Anti-Commencement Speech

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Top 6: October 2nd 2024
Described by the World Health Organisation as a ‘learning difficulty’, dyslexia is often associated with poor performance in school, resulting in low self-esteem and creating a barrier to entering the workplace as an adult. However, the Intelligence 5.0 Report from Made By Dyslexia and the world’s largest recruitment company Randstad, revealed that the skills most in-demand by businesses in today’s AI-driven world are complex problem solving, communication and creative thinking. These are skills inherent to dyslexics*. The good news for those that aren’t dyslexic is that you can now learn to think like a dyslexic at DyslexicU. Housed on Open University, DyslexicU aims to provide a ‘new school of thought’, teaching the world the principles of Dyslexic Thinking, and re-positioning Dyslexic Thinking as the world’s most valuable skill set. To ensure that the modules are accessible to all across the world, TikTok is also partnering on the project to host a first-of-its-kind educational hub that turns the university content into simple digestible lessons, using its innovative Symphony feature to seamlessly translate lessons into 12 languages to speak to a total audience of more than 3.82 billion. Sir Richard’s disruptive ‘Anti-commencement speech’ film was played at the launch event to press and ambassadors and was created by Collider by director duo VERSUS.
Credits Other credits

DDB Group Melbourne

Group Creative Partner: James Cowie

GM of Mango Melbourne: Alex Lefley – Dyslexic

Head of Craft: Adam Hengstberger – Dyslexic

Studio Manager: Aaron Wickers

Head of Production: Sonia McLaverty

Head of Social and Content: Sam Snowden

Social Content Creative: Charlotte Funnell

Creative Technologist: Andy Rovenko

General Manager: Khia Croy

Account Director: Oliver Corcoran

Account Manager: Sam Simpson – Dyslexic

Account Manager: Mango: Ruby Loosli

Chief Creative Officer: Stephen de Wolf

CEO: Mike Napolitano

adam&eveDDB, NY

Managing Director: James Rowe

Chief Executive Officer: Caroline Winterton

Senior Project Manager: Ross Kessler

Account Director: Nicole Tobias

Video Content Creator: Dillon Smith

Head of Social: Scott Barrett

Company:Virgin

Global Communications Director: Tamara Pickett

Content and Communications Director: Greg Rose

Internal Communications Director: Lea Hawkins-Gaboc

Head of Communications and Content: Tania Steere

Senior Marketing and Communications Manager: Ben Murphy

Communications Manager, UK and ROW: Ellie Ball

Communications Manager, US and Australia: Angela Palmer

Content and Social Producer: Harry Kinnaird

Company: Made by Dyslexia

Founder & CEO: Kate Griggs

Director of Partnerships & Philanthropy: Lucy Squance

Senior Copywriter & Strategist: Shirley Short

Senior Events and Marketing Project Manager: Isabelle Higham

Strategic Executive Assistant & Project Manager: Rachel Carter

Production

Managing Director: Rachael Ford-Davies

Executive Producer: Tom Slater

Directors: VERSUS (Tanya Babic & Jason Sukadana)

Cinematographer: Grégoire Lière

Production Designer: Karla Milat

Costume Designer: Elle Hioe

Make Up Artist: Chrisato Chris Arai

Casting: Daisy Hicks

Post production: Collider Studio

Creative Director/Co-Founder: Andrew Van Der Westhuyzen

Head of 3D: Dave Sujono

Head of Studio: Hoss Ghonouie

Post Producer: Lara Allen

Editor: Sean McDermott

Colourist: Alina Bermingham

Music and Sound Post: Sonar Music

Composer: Jono Ma

Executive Producer: Sophie Haydon

Company: TikTok

Creative Agency Partners: Nick O’Donnell, Smaran Jworchan

Client Solutions Managers: Kevin O’Neill, Rohan Gupta

Head of Brand & Creative Consultancy: Anthony Dever

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