Terzo Occhio: Third Eye

This ad is exetremely simple, with a strong idea inside. The “Terzo Occhio” magazine is postioned at the top of arts market magazines. Readers are very clever and experts in art. And usually art ads are so boring. This is not an ad, it is a real art object with a communication message inside.
Finding a provocative and impactful visual for the art market is not easy. “Third eyes” (magazine name) means something like ... a different point of of view... and the editor of the magazine was very proud to have a strongly different view in the modern art world. So we thought to create an ad like a real “art object!”. We found inspiration inside the name of the magazine.