Terzo Occhio: Gioconda

This ad is exetremely simple, with a strong idea inside. The “Terzo Occhio” magazine is postioned to the top of arts market magazines. Readers are very clever and expert of art. And usually art ad are so boring. This is not an ad, it is a real art object with a communication message inside.
Find a provocative and impact visual for the art market is not easy. “Third eyes” (magazine name) means like a different point of of view and the editor of the magazine was very proud to have a strongly different view in the modern art. So we think to create an ad like a real “art object!”. We find inspiration inside the name of the magazine.