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Interactive
AccorHotels: Feel Welcome From the First Click
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For the first time, a brand has spoken to new Twitter users, welcoming them in a personalised way.For one week, new Twitter users who published their first tweet with the dedicated hashtag #MyFirstTweet were sent a welcome message from AccorHotels.com. In order to warm up this welcome, the brand has decided to offer a personal attention that evokes a hotel stay in the form of a bathrobe embroidered with their Twitter username. Agency: Publicis Conseil, Paris
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