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AccorHotels: #WelcomeLesBleus
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Official Partner of the FFF, AccorHotels.com reveals a new marketing campaign orchestrated by Publicis.
For this occasion, the agency has imagined a 360° campaign including OOH, TV, and digital in which AccorHotels.com expresses its support to les Bleus and to their supporters through #WelcomeLesBleus. A global action plan: - A giant event poster campaign From May 27th, the Sequana tower, new headquarters of AccorHotels.com will be in colours of the French football team with a giant poster campaign measuring more than 2500 m² and staged by JCDecaux. The players will measure between 17 and 37 meters high! - A social media and TV commercial: In a succession of short shots, some AccorHotels’ receptionists welcome clients while making a reference to French national football team players. Unbeatable, the staff evokes room numbers or statistics mentioning the players: « Here is the 14, Matuidi’s number! », « So for you it’s the 15, ha… Pogba! ». A dynamic movie to underline the AccorHotels team’s passion with the final claim: « French national football team’s supporters, we are ready to welcome you. » - A digital activation on Twitter and in AccorHotels’ app A social game on Twitter from June 6th to 22nd with instant win and a simple mechanic: Send a message to the account @accorhotels_Fr with #WelcomeLesBleus. In case of winning answer, you see the video of a player’s room. Otherwise, you are redirected to one of the 30 humoristic videos shooted with AccordHotels’ employees. Into the bargain, some exceptional grants: jerseys and balls from the French national football team, invitations to a betting party with Pierre Ménès, « as closely as possible to les Bleus » kit, 200€ AccorHotels vouchers, and many other goodies… The game is encouraged via the AccorHotels App’s homepage, which automatically redirects you to the videos. At the same time, a social media communication plan (making-off, scenes from the social game, supporters’ tweets to les Bleus) and an e-influencers operation.
Art buyer : Jean- Luc Chirio/ Marion Venot ( Prodigious ) Related
AccorHotels: Feel Welcome From the First Click
Publicis Conseil, Paris |
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