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Official Partner of the FFF, AccorHotels.com reveals a new marketing campaign orchestrated by Publicis.
For this occasion, the agency has imagined a 360° campaign including OOH, TV, … read more and digital in which AccorHotels.com expresses its support to les Bleus and to their supporters through #WelcomeLesBleus.
A global action plan:
- A giant event poster campaign
From May 27th, the Sequana tower, new headquarters of AccorHotels.com will be in colours of the French football team with a giant poster campaign measuring more than 2500 m² and staged by JCDecaux. The players will measure between 17 and 37 meters high!
- A social media and TV commercial:
In a succession of short shots, some AccorHotels’ receptionists welcome clients while making a reference to French national football team players. Unbeatable, the staff evokes room numbers or statistics mentioning the players: « Here is the 14, Matuidi’s number! »,
« So for you it’s the 15, ha… Pogba! ». A dynamic movie to underline the AccorHotels team’s passion with the final claim: « French national football team’s supporters, we are ready to welcome you. »
- A digital activation on Twitter and in AccorHotels’ app
A social game on Twitter from June 6th to 22nd with instant win and a simple mechanic:
Send a message to the account @accorhotels_Fr with #WelcomeLesBleus. In case of winning answer, you see the video of a player’s room. Otherwise, you are redirected to one of the 30 humoristic videos shooted with AccordHotels’ employees.
Into the bargain, some exceptional grants: jerseys and balls from the French national football team, invitations to a betting party with Pierre Ménès, « as closely as possible to les Bleus » kit, 200€ AccorHotels vouchers, and many other goodies…
The game is encouraged via the AccorHotels App’s homepage, which automatically redirects you to the videos.
At the same time, a social media communication plan (making-off, scenes from the social game, supporters’ tweets to les Bleus) and an e-influencers operation.
read less...Art buyer : Jean- Luc Chirio/ Marion Venot ( Prodigious )
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