![]() |
Print
AccorHotels: #WelcomeLesBleusThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Official Partner of the FFF, AccorHotels.com reveals a new marketing campaign orchestrated by Publicis.
For this occasion, the agency has imagined a 360° campaign including OOH, TV, and digital in which AccorHotels.com expresses its support to les Bleus and to their supporters through #WelcomeLesBleus. A global action plan: - A giant event poster campaign From May 27th, the Sequana tower, new headquarters of AccorHotels.com will be in colours of the French football team with a giant poster campaign measuring more than 2500 m² and staged by JCDecaux. The players will measure between 17 and 37 meters high! - A social media and TV commercial: In a succession of short shots, some AccorHotels’ receptionists welcome clients while making a reference to French national football team players. Unbeatable, the staff evokes room numbers or statistics mentioning the players: « Here is the 14, Matuidi’s number! », « So for you it’s the 15, ha… Pogba! ». A dynamic movie to underline the AccorHotels team’s passion with the final claim: « French national football team’s supporters, we are ready to welcome you. » - A digital activation on Twitter and in AccorHotels’ app A social game on Twitter from June 6th to 22nd with instant win and a simple mechanic: Send a message to the account @accorhotels_Fr with #WelcomeLesBleus. In case of winning answer, you see the video of a player’s room. Otherwise, you are redirected to one of the 30 humoristic videos shooted with AccordHotels’ employees. Into the bargain, some exceptional grants: jerseys and balls from the French national football team, invitations to a betting party with Pierre Ménès, « as closely as possible to les Bleus » kit, 200€ AccorHotels vouchers, and many other goodies… The game is encouraged via the AccorHotels App’s homepage, which automatically redirects you to the videos. At the same time, a social media communication plan (making-off, scenes from the social game, supporters’ tweets to les Bleus) and an e-influencers operation.
Art buyer : Jean- Luc Chirio/ Marion Venot ( Prodigious ) |
The Best Ad JobsRetrieving latest jobs
advertising news |
![]() |