 |
Outdoor
Ray-Ban Clubround: The Real Match
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Ray-Ban is the most recognized brand of sunglasses in the world. In 2016, they launched the new "It Takes Courage" positioning campaign to replace "Never Hide". Throughout the year, the brand's idea is to communicate different types of courage that people associate with a specific product. In this way, our briefing was to develop an activation that would launch the new Clubround, a combination of the Clubmaster and Round models. Additionally, our project also needed to unveil the first brave act proposed by the brand: "to open your heart". And that’s exactly what we did.Agency: WWP, Sao Paulo
The new Ray-Ban Clubround is a combination of two classic models, the Clubmaster and Round. To publicize this launch at Lollapalooza Brazil, we decided to create more than a simple stand to show the product to the public: we created an exclusive pop up store for people to meet their perfect match during the festival, like a real life dating app. The experience was sufficiently unusual that no one would miss out on the opportunity. And, consequently, they could try out the new Ray-Ban Clubround. Welcome to The Real Match Project.
Social Media Manager: Tomas Tavares Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
