Outdoor ad: Jameson Irish Whiskey: Drink 04

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National Traffic Week is an event that takes place every year in Brazil. It aims to encourage the public to reflect on the right attitudes needed to help reduce accidents and preserve life.

The ´Don’t say it and drive´ campaign was created to make the public aware of the dangers of driving under the influence of alcohol. By using outrageous phrases said by drunk people on glasses, the posters show that it´s very common to do silly things when you drink too much. The worst thing is to say that you are fine to drive.

Our campaign posters were displayed at bars, nightclubs and private events sponsored by Jameson. After all, you can´t do better than to provoke people to think and be aware at the exact moment whilst they are consuming alcohol.