Jameson Irish Whiskey: Scully

Jameson Irish Whiskey's new global campaign captures Ireland's history of embellishment in storytelling in humorous retellings of the true tales of Jameson workers.The first ad, "Scully was to blame", is set in late 19th century Dublin and tells a story of redemption for Bill Scully, who makes a mistake during the third distillation in production of whiskey. The campaign was created by John Kane and Niall Staines at TBWADublin and directed by Matthijs van Heijningen through MJZ. It will debut on American TV this month before rolling out in global markets.