Jameson Irish Whiskey: The Drop

As part of their major international brand campaign, ‘Widen the Circle’, Jameson Irish Whiskey announces the latest addition to the campaign, once again featuring Irish comedian Aisling Bea. Based on the idea that life is enriched by the magic of authentic human connections, the new spot showcases how every single smooth drop of Jameson is an invitation to ‘Widen the Circle’. Created by TBWA Dublin and co-directed by Lance Accord and Pat Murphy, highly acclaimed directors and cinematographers, ‘The Drop’ is the epic story of a drop of Irish rainwater that makes its way through the distillery and which, through care and craft, becomes Jameson Irish Whiskey, travelling to every corner of the globe to ultimately ‘Widen the Circle’. As well as showcasing the meticulous process that goes into crafting Jameson Irish Whiskey, the advert also spotlights the makers behind the brand, including Master Distiller Kevin O’Gorman and Blender Deirdre O’Carroll. Irish actor, writer and comedian Aisling Bea, who featured in the last Jameson spot 'That Spark', once again brings her Irish wit, humour and openness to global audiences while portraying the light-hearted personality that is synonymous with both Aisling and Jameson.