Integrated
Molenberg Bread: Sandwich
Molenberg has long been recognised as the perfect sandwich bread. To showcase this they created 'The Molenberg Sandwich Shop' in the heart of downtown Auckland. Then asked for New Zealanders best sandwich ideas, sold the winners in the shop - and gave them all of takings.
The campaign came to life across multiple mediums including packaging, point of sale, radio, digital, social, PR, sampling and outdoor.
The campaign came to life across multiple mediums including packaging, point of sale, radio, digital, social, PR, sampling and outdoor.
- Category Food
- Client Goodman Fielder
- Agency Special
- Production Special Group
- Country New Zealand
- Uploaded 3 May, 2016
- Executive Creative Director
Tony Bradbourne - Creative Director
Rob Jack - Creative Director
Heath Lowe - Producer
Celia Rowe - Producer
Jules Pakenham - Art Director
Brendon Smale - Art Director
Tony Bradbourne - Copywriter
Rob Jack - Planner
Teresa Harris - Photographer
Tony Brownjohn - Photographer
Kieran Scott - General Manager
Hilary Cootes - Project Manager
Delwyn Rees - Designer
Amy Tasker - Account Executive
Lara Seaton
Pop up Now - shop outfit
