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Smartphones hold an entire world of apps, games, emails, and texts. So when a smartphone screen shatters, everything else you do with your phone suffers. New work by VML shows you … read morewhat happens to the world inside your phone when your screen shatters. Only the DROID Turbo 2, the first smartphone with a shatterproof display, can keep the whole world inside your phone– emojis, apps, texts, emails – safe.
The work, titled “Shattered Stories,” includes two films: “Rescue” and “Afterlife.”
In “Rescue,” when a smiley face emoji bounces out of a shattered screen and gets hurt, he’s immediately rescued by an eager ambulance. But when the DROID Turbo 2 falls, the screen remains unscathed and the ambulance has no one to save.
In “Afterlife,” a tiny ghost emoji tumbles out of a shattered screen and a devil raises his emoji soul. The devil laughs until the DROID Turbo 2 falls from the sky and crushes him, landing unshattered on the pavement.
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Debbi Vandeven, Global Chief Creative Officer
Mike Wente, Managing Director & Executive Creative Director
Josh McGuire, Group Creative Director
Harsh Kapadia, Creative Director
Raihana Halim, Senior Art Director
Justine Cotter, Senior Copywriter
Kolby Slocum, Executive Producer
Vicky Trinh, Senior Project Manager
Tarini Shrikhande, Senior Planner
Madeline Nies, Content Strategy Director
Chris Furse, Executive Business Director
Ashley Pryor, Account Supervisor
Kelli Lane, Account Director
Passion Pictures
Kyra and Constantin, Director
Debbi Crosscup, Executive Producer
Juliette Stern, Producer
Mike Turoff, Head of Production
Jason Nicolas, Head of CG
Neil Riley, VFX Supervisor
Tim King, Editing
Kingsley Bailey, Editing
Colin Perret, FX
David Lea, Composting
Constantin Paeplow, Composting
Adrian Russell, Lighting
Rushes
Joe West, Post Production Producer
Factory
Nami Strak, Sound
Motorola Mobility
Barbara Liss, Senior Director / Head of North America Marketing
Jenna Rice, North America Digital Engagement Consumer Lead
Joel Kingsbury, Senior Marketing Director
Kristy Kuzera Davé, Marketing Manager
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