TV ad: Audi R8: The Impossible Goal

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To bring Audi’s milestone sponsorship of the Hawthorn Football Club to life, 303 MullenLowe created a TVC shot high above the streets of Melbourne's CBD, titled The Impossible Goal.Three of Hawthorn's top players were tasked with the challenge to kick a seemingly impossible goal from one rooftop to another, with specially adapted LED footballs, designed to be trackable against the night sky.
Directed by The Sweet Shop's Noah Marshall, the TVC features the all-new Audi R8, which was flown to Australia from Europe exclusively for the shoot prior to its official release in Australia next month.