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Integrated
Gatorade: Gatorade Dunk
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For the past 30 years, Gatorade has crowned the champions of the Super Bowl with the iconic dunk at the end of the game. Although it is seen by millions of broadcast viewers, it’s only been experienced by a select few individuals since its inception. So how could the brand allow its fans on social media to take part in the celebration? This year, VML not only wanted to let every fan see the dunk, but experience it for themselves. So we created an interactive augmented reality experience that leveraged the new "lens" functionality of Snapchat to allow fans to create a user-generated video of themselves getting virtually dunked.
Client: Gatorade Related |
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