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Gatorade: Gatorade Hydration Machine
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One of the biggest dangers for athletes is dehydration. But athletes don’t always pay attention to it. They often fail to listen and retain information on nutrition, even though it’s crucial to their performance. Gatorade wanted to illustrate hydration in a new way that’s both engaging and memorable. The human body is often compared to a machine, so Gatorade brought that metaphor to life. Using CGI, an original kinetic machine was designed to illustrate the science of the body’s hydration and lack thereof in a simple, dynamic way.Agency: VML
1. Debbi Vandeven VML Global Chief Creative Officer Related |
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