Volkswagen Genuine Parts: Hairstyle

The word "technically"is often used to describe grey areas or doubt around something. Like when you put non-genuine parts in your Volkswagen. Non-genuine parts kind of work. Sort of. But they don't have the black and white guarantee that comes with using Volkswagen Genuine Parts. In a tongue-and-cheek way, Ogilvy & Mather Cape Town used things that are "technically" what they claim to be, to illustrate the pitfalls of using inferior non-genuine parts.