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Top 6: June 15th 2016
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Santa Casa de Misericordia de Sao Paulo: Brad Obama

Top 6: June 15th 2016
Based on a New England Genealogical Society research that shows the genealogical tree of several families, we found out that some unexpected personalities are distant relatives and no one had a clue. Combining this with the fact that most people only donate blood when a family member or acquaintance needs, we created a campaign encouraging the donation of blood to anyone, conveying the message that you never know when you might be helping someone in your own family.Agency: Y&R Sao Paulo
Credits Other credits

Art Buyer: Monica Beretta and Stephanie Wang

Media: Gustavo Gaion and Marcello Bolla

Image Bank: Getty Images

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