Breast Cancer Awarness Month: Cancer Uncensored

Images of shirtless women are usually censored from TV and social media broadcast, even when the message is aimed to prevent breast cancer. To dodge censorship and care for its female customers, Gollo, the biggest home appliance and retail chain in Costa Rica, aired a self-exam tutorial video in its 130 stores during Breast Cancer Awarness month. Agency: McCann, San Jose.