Blood Banking: Blood Banking

Human Problem : WHO has recorded an annual shortage of over 3 million units of Blood in India. Every 2 seconds someone in India needs blood while less than 1% of the population donates blood. Any excuse will do to avoid donating blood while 90% of Death in Road Accidents occurs due to Loss of Blood or Lack of Blood Donors. We realized that the biggest barrier to Blood Donation was the word ‘Donation’. Simple Solution : Replace Donation with Savings.Shift the needle to make the donor the receiver.Agency J Walter Thompson, India