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Top 6: June 15th 2016
Interactive

Snickers: Snickers Hungerithm

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Top 6: June 15th 2016
The Internet gets a little angry when it's hungry. So SNICKERS Australia and Clemenger BBDO Melbourne created a hunger algorithm that monitors the mood online. Now, when anger goes up, prices at 7-Eleven in Australia go down. Get your own low priced bar at www.Snickers.com.au
Credits Other credits

Community Manager: Will Barber

Planning Director: Michael Derepas

Head of Interactive Production: Christian Russell

Senior Digital Producers: Nathan VanderByl and Ben Crowe

Digital Producer: Allan Ngo

PR Director: Nichola Patterson

Senior Digital Designer: Adam Hengstberger

Regional Director: Jennifer Chin

Group Account Director: Bryce Coombe

Senior Account Manager: Sam Ayre

Account Executive: Zara Cooper



Development:

Andrew McLagan (Senior Developer, Clemenger BBDO)

Sylvain Simao (Senior Full Stack Developer, Clemenger BBDO)

Omar Mashaal (Frontend & Backend Development, CHE Proximity)

Andrey Sidorov (Backend Development, CHE Proximity)

Alex Best (Backend Development, CHE Proximity)

Bob Watts (Technical Director, CHE Proximity)

Adam Burnell (Project Delivery Lead, CHE Proximity)





Client: Mars Chocolate Australia



Marketing Director: Matthew Graham



Brand Manager: Renee Lewington



Assistant Brand Manager: Heidi Keller



National Sales Manager – Retail: Shaun Thomas







Animation by Jacky Winter Group/Flutter



Director: Domenico Bartolo



Producer: Li Liang Johnson, Su Mei Chia



Artist: Mike Jacobsen



2D Animation & Compositing: Stephen Elliget, Chris More, Ash Millott

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