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LEGOLAND Times: LEGOLAND Times


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VML created The LEGOLAND Times, the official newspaper of LEGOLAND. Transforming the construct of a traditional paper into a paper made for kids, we gave families an inside look at the day to day happenings at the resort.
Stories were designed through the eyes of kids. With articles including things like a full-length feature about a pirate absconding with gold, an in-depth editorial from a knight with very strong opinions on Mac & Cheese, a hard-hitting expose of a rare dinosaur bone, horoscopes from a fortune teller, advertisements, and even classifieds. Articles leveraged characters and places in the resort to not only inspire kids’ imaginations and generate excitement, but also inform families for their visit.
Other credits

Debbi Vandeven, Global Chief Creative Officer

Mike Wente VML New York Managing Director and Executive Creative Director

Harsh Kapadia VML New York Creative Director

Laurie Hollar VML New York Associate Creative Director

Edi Loyola VML New York Art Director

Justine Cotter VML New York Senior Copywriter

Raihana Halim VML New York Senior Art Director

Harsh Kapadia VML New York Senior Art Director

Laurie Hollar VML New York Senior Copywriter

Scott Muska VML New York Associate Copywriter

Connor Addario VML New York Associate Copywriter

Karen Wertheim VML New York Account Director

Mark McFarlane VML New York Senior Project Manager

Becka Vigorito VML New York Group Account Director

Rex Jackson LEGOLAND Florida Resort Marketing and Sales Director

Audrey Padgett LEGOLAND Florida Resort Marketing Manager

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