Interactive ad: LEGOLAND Florida Resort: Quest to LEGOLAND

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Top 6: March 8th 2017

A GPS built for kids that starts the LEGOLAND adventure the moment families leave home by transforming the drive into a LEGO-themed ride. In Quest to LEGOLAND, as kids travel to LEGOLAND Florida Resort, they can follow LEGO Minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock themed missions, answer trivia, and learn about the world around them as landmarks they pass pop up on-screen right before their eyes.

Category Entertainment & leisure
URL https://youtu.be/zfNM_epXArY
Client LEGOLAND Florida Resort
Agency VML New York
Production MediaMonks
Country United States of America
Uploaded 25 February, 2017

Other credits

Client: LEGOLAND Florida

Agency: VML New York

Creative Partner: The ZOO

Production Company: MediaMonks

LEGOLAND Florida

Rex Jackson, Vice President of Marketing & Sales

Audrey Padgett, Head of Marketing

VML

Debbi Vandeven, Global Chief Creative Officer

Mike Wente, Chief Creative Officer, North America

Craig Elimeliah, Managing Director, Creative Technology

Harsh Kapadia, Creative Director

Justine Cotter, Senior Copywriter

Raihana Halim, Senior Art Director

Everett Ching, Senior Art Director

Edi Loyola, Art Director

Cynthia Lin, Senior Project Manager

Becka Vigorito, Group Director, Client engagement

Julia Mooradian, Supervisor, Client Engagement

Josh Wolf, Technical Director

Laurie Hollar, Associate Creative Director

LEGOLAND Florida Resort: Quest to LEGOLAND

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LEGOLAND Florida Resort: Quest to LEGOLAND

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