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Top 6: March 8th 2017
A GPS built for kids that starts the LEGOLAND adventure the moment families leave home by transforming the drive into a LEGO-themed ride. In Quest to LEGOLAND, as kids travel to
… read moreLEGOLAND Florida Resort, they can follow LEGO Minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock themed missions, answer trivia, and learn about the world around them as landmarks they pass pop up on-screen right before their eyes.
read less...Client: LEGOLAND Florida
Agency: VML New York
Creative Partner: The ZOO
Production Company: MediaMonks
LEGOLAND Florida
Rex Jackson, Vice President of Marketing & Sales
Audrey Padgett, Head of Marketing
VML
Debbi Vandeven, Global Chief Creative Officer
Mike Wente, Chief Creative Officer, North America
Craig Elimeliah, Managing Director, Creative Technology
Harsh Kapadia, Creative Director
Justine Cotter, Senior Copywriter
Raihana Halim, Senior Art Director
Everett Ching, Senior Art Director
Edi Loyola, Art Director
Cynthia Lin, Senior Project Manager
Becka Vigorito, Group Director, Client engagement
Julia Mooradian, Supervisor, Client Engagement
Josh Wolf, Technical Director
Laurie Hollar, Associate Creative Director
