unicef: 2clicks2donate

Companies that rely on donations fight a tough battle with the numerous distractions that are found on our phones and on the internet, so it's imperative that the journey from wanting to donate to actually donating is as short as possible. In a time where we're always chasing the next new, it’s refreshing to know that sometimes the best solution can be old tech. After trying different paths, we realised that the shortest possible way to make a donation is by SMS. We managed to get the number of clicks needed to perform a donation all the way down to just two and bear in mind that the previous minimum number of clicks was 11. We did that by embedding a piece of code within banners or posts, that would automatically open a prefilled SMS with phone number and donation code, so all you had to do was press send and your donation would be in the right hands. It would not last you longer than 5 seconds.
Agency: Hjaltelin Stahl, Copenhagen