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Top 6: March 1st 2017
Interactive
Mended Little Hearts: Give A Fuller LifeTop 6: March 1st 2017
The campaign shows how donating more money can improve the life of kids with Congenital Heart Disease. The animated short follows a day in the life of Max Page, a real 11-year-old born with a Congenital Heart Disease (CHD). As you pledge to donate more money, Max’s day gets more joyful, the animation grows more sophisticated and the music more beautiful. Max previously found fame in 2011 playing a pint-sized Darth Vader in Volkswagen’s Super Bowl commercial.
Depending on the amount donated, the animated Max wanders through a featureless void filled with strange shadows or - as in the highest donation level - a bustling city complete with friends, family and a cast of animal companions.
Agency: Saatchi & Saatchi New York RelatedAlso best this week |
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