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Top 6: March 1st 2017
J. Walter Thompson Canada has created this campaign for those Canadians that can’t stand winter by creating the "Winter Swear Jar," So for every profanity-laden, anti-winter tweet
… read moreHotels.com find on Twitter, we’ll add a quarter to our Winter Swear Jar. Each time the Jar reaches $1,000, we’ll turn it into a Hotels.com Gift Card and give it to one lucky Canadian. They can use it to book a room somewhere warm with Hotels.com.
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Credits
Other credits
Brand Engagement Director: Victoria Radziunas
Digital and Social Strategy Director: Adam Ferraro
Community Management and Influencer Relations: Jolie Featherstone, Rannie Turingan
VP, Integrated Broadcast: Andrew Schulze
Senior Project Manager: Joanne Sincich
Account Team: Darrell Hurst, Chitty Krishnappa
Client Team: Melissa Postier, Mike Wolfe, Josh Belkin
Vice President, Digital: Kawal Singh
Senior Developer: Niall Flynn
Executive Director, Digital and Agency Technology: Kawal Singh
Group Technical Director: Kevin Tam
Group Director – User Experience: Stuart Thom
Post-Production: Think Tank, Alter Ego
Editing House: Saints
Audio House: TA2
Media Agency: MEC