Interactive ad: Hotels.com: Winter Swear Jar

Embed Video

Top 6: March 1st 2017

J. Walter Thompson Canada has created this campaign for those Canadians that can’t stand winter by creating the "Winter Swear Jar," So for every profanity-laden, anti-winter tweet Hotels.com find on Twitter, we’ll add a quarter to our Winter Swear Jar. Each time the Jar reaches $1,000, we’ll turn it into a Hotels.com Gift Card and give it to one lucky Canadian. They can use it to book a room somewhere warm with Hotels.com.

Category Online services
URL https://www.winterswearjar.com/
Client Hotels.com
Agency J. Walter Thompson Canada
Production Sauce Films
Country Canada
Uploaded 24 February, 2017

Credits

Chief Creative Officer
Ryan Spelliscy
Assoc Creative Director
Denise Cole
Assoc Creative Director
Laurent Abesdris
Copywriter
Kyla Galloway
Art Director
jose rivas

Other credits

Brand Engagement Director: Victoria Radziunas

Digital and Social Strategy Director: Adam Ferraro

Community Management and Influencer Relations: Jolie Featherstone, Rannie Turingan

VP, Integrated Broadcast: Andrew Schulze

Senior Project Manager: Joanne Sincich

Account Team: Darrell Hurst, Chitty Krishnappa

Client Team: Melissa Postier, Mike Wolfe, Josh Belkin

Vice President, Digital: Kawal Singh

Senior Developer: Niall Flynn

Executive Director, Digital and Agency Technology: Kawal Singh

Group Technical Director: Kevin Tam

Group Director – User Experience: Stuart Thom

Post-Production: Think Tank, Alter Ego

Editing House: Saints

Audio House: TA2

Media Agency: MEC

Hotels.com: Winter Swear Jar

Gold sponsors

The Best Ad Jobs

Hotels.com: Winter Swear Jar

Also best this week

Gold sponsors

The Best Ad Jobs