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Wieden + Kennedy: Get in the game
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With upcoming sporting extravaganzas in France and Rio de Janeiro, this summer will see thousands of fans and would-be sportsmen watching their heroes from afar. But with the right room, they can be in the thick of the action and closer to their dreams than ever before. In celebration of these events and the people that love sports, Booking.com's latest global campaign from Wieden & Kennedy Amsterdam is the next chapter of the brand's Passions creative platform and encourages people to live whatever sporting passion they're into.
The campaign launches with 'Get in the Game', a 60-second film that celebrates the unbridled passion of those who travel to support and experience their favourite sport.
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