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In this new campaign from David&Goliath for the California Lottery’s The Price is Right Scratchers, D&G created an unexpected :30 TV spot and series of social videos in an … read moreeffort to bring the excitement of the iconic game show to life.
The TV spot – titled “Audience” – showcases a customer’s experience as he purchases the new The Price Is Right Scratchers. Faced with the task of choosing which price point to purchase, he turns to a live studio audience for help. In turn, they all scream different suggestions in an attempt to influence his decision – much like they do on the show.
Another facet of the show is brought to life through a series of social videos that portray loose change as The Price Is Right contestants, characterized by their respective presidents. (Not only were these coin contestants vital figures in US history, they’re also terrific to use for scratching.)
The campaign will run in local California markets with TV, radio, OOH and social elements. There will also be unique spots airing on gas station TVs, where studio audiences will chime in when consumers least expect it.
read less...Founder & Chairman: David Angelo
Strategic Planning Director: Kristen Knape
Strategic Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Broadcast Producer: Jessica Gardner
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Lindsay Brown
Assistant Account Executive: Ellen Lovoy
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Chief Digital Officer: Mike Geiger
Director of Digital Production: Peter Bassett
Digital Producer: Myles Scovill
Senior Interactive Developer: Ardon Hall
Associate Developer: Mariano Echegoyen
Senior Interactive Art Director: Steven Lau
Associate Interactive Producer: Nat Wilkes
UX Lead: John Randall
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Line Producer: Trevor Allen
Sales Representative: Irma Rodriguez |In House Reps
Assistant Editor: Doug Scott
Telecine: Company 3
Colorist: Sean Coleman
Music: Licensed c/o FremantleMedia
Mix House: Lime Studios
Sound Mixers/Engineers: Sam Casas & Joel Waters
Assistant Engineer: Stephen Fredericks
Producer: Kayla Phungglan
Social Videos:
Directors: Casey McIntyre, Kina Choi
Executive Producer: Mike Wigart
Line Producer: Stan Sawicki
Director of Photography: Yash Bhatt
Editor: Jonathan Ficcadenti
VFX Supervisor: Mike Wynd
VFX Producer: Brian Friel
VFX Team: Tim Kafka, Matthew Burns, Rodrigo Carrasco, Kathleen Kirkman, Jonathan Ficcadenti, Matt Bell, Emily Gerich, Sandra Ross, Rodrigo Jimenez, Christopher Brown, Brian Williams, Andrew Arevalo, Jacob Patrick, Andrew Price, Priya Bandodkar, Akshay Sunil Wadwalkar
Colorist: Kristopher Smale
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