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MTV: Puberty- Science Class
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Description
------------------------------------ Create a sustainable Brand Campaign for MTV that delivered on more touch points than your standard ad campaign. Develop something that was able to cut through and true find resonance with MTV's highly fickle core teenage audience. The success of this campaign has been astronomical and led to MTV commissioning it's first ever foray into the mobile space. Creative Commentary ------------------------------------ Welcome to Puberty. Those awkward, insecure years you'd love to forget. A unique cast of characters created and designed by Clay Weiner for MTV that take us back to that time in life when everyone was a complete no one. But who remind us that although Puberty can be pretty crappy, adulthood is worse.
Producer: Danielle Amaral / Hana Shimizu Related |
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