TV ad: GMC Aurora: Arrived

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The precision engineering of GMC’s redesigned Acadia is compared to a world-class orchestra in a beautifully-crafted new spot, directed by Bully Pictures’ Sebastian Weiland for Digitas and Leo Burnett. Shots of a symphony orchestra, playing the introduction to The Who’s classic Eminence Front, are seamlessly blended with images of the “next generation” SUV driving through spectacular urban locales and landscapes. The voiceover invokes the “confidence” and “attention to detail” embodied by both orchestra and vehicle.