![]() |
Tv
Nike: #Minohodoshirazu (Don't Know Your Place)This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The phrase "Minohodoshirazu" is typically used as an insult directed at people who are seen as overly ambitious. However, Nike believes that "not knowing your place"and not placing limits on yourself, is an ideal mindset for athletes. By combining the idea of "Minohodoshirazu" with "Japanese athletes challenging their limits,"we wanted to give the phrase a surprising, positive meaning.Agency: Wieden + Kennedy, Tokyo
Broadcast Producer: Kosuke Sasaki |
The Best Ad JobsRetrieving latest jobs
advertising news |
![]() |