Charlotte Tilbury has announced the launch of the world’s first virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss. The dazzlingly beautiful … read moreVR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. It is the latest element in an extensive global campaign from the world’s no.1 makeup artist celebrating the launch of her much heralded debut fragrance, Scent of a Dream. The launch also marks the first ever VR experience from a beauty brand to be shot using the new and widely acclaimed Nokia OZO camera, the world’s first professional VR camera. The fully immersive experience can be viewed on VR headsets including Samsung Gear, or on Google Cardboard, while mobile and desktop users can access a bespoke version of the experience via the Facebook and YouTube apps. Consumers and Charlotte Tilbury fans will also be able to interact with the experience in store via bespoke Scent of a Dream VR pods, exclusively in Charlotte’s Beauty Boudoir in Covent Garden and Selfridges W1 from August 18th, with more rolling out across stores in the US and UK later in September. In this epic virtual reality experience, in which Charlotte makes the viewers dream become a reality, she invites you to be transported into outer space with Kate Moss as your celestial guide, through glittering galaxies and undulating universes of possibilities, experiencing in 360 the magic, the love, light, power, positivity and sex of her NEW mind-altering, fleurotic fragrance Scent of a Dream…Viewers enter Charlotte’s unpredictable, fleurotic world, in which they become the key to attraction!
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