Top 6: September 28th 2016
Radio
SKY Television: Free HoodieTop 6: September 28th 2016
The TV show Silicon Valley has two audiences. Regular fans and hardcore fans (who engage much deeper with the show and its inside jokes). So DDB Group New Zealand created a campaign that announced the new season to the regular fans over the radio, but also rewarded the hardcore fans by directing them to a digital challenge- at the same time.
Kate Whittle – Content Marketing Manager |
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