Radio ad: SKY Television: Free SoHo

Embed Audio

The TV show Silicon Valley has two audiences. Regular fans and hardcore fans (who engage much deeper with the show and its inside jokes).

So we created a campaign that announced the new season to the regular fans over the radio, but also rewarded the hardcore fans by directing them to a digital challenge- at the same time.

Category Entertainment & leisure
Client SKY TV
Agency DDB Aotearoa
Country New Zealand
Uploaded 22 September, 2016

Credits

Chief Creative Officer
Damon Stapleton
Executive Creative Director
Shane Bradnick
Creative Director
Mike Felix
Creative Director
Brett Colliver
Agency Producer
Alva Casey
Sound
Dan Partington

Other credits

Kate Whittle – Content Marketing Manager

Brittany Reed – Marketing Coordinator

Digital CD: Haydn Kerr

Head of Digital Design: Jason Vertongen

Digital Designer: Jim Pachal

Lead Developer: Simon Betton

Senior Digital Producer: Johannes Gertz

James Blair – Lead Business Partner

Katya Urlwin – Business Director

Trinity Lawry – Business Manager

SKY Television: Free SoHo

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