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Effie North America 2017 Call for Entries: Impressions
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Effie North America announced its 2017 Call For Entries in September 2016 with a pro-bono campaign (a series of videos) created by Walrus: "It's Effie Season" , it pokes fun at the absurd ways agencies fluff up their case study entries and exaggerate results – but with the reminder that ultimately, real results are what win Effies, the only advertising awards that reward ideas.
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