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Web Film
Effie North America 2017 Call for Entries: Voiceover
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Effie North America announced its 2017 Call For Entries in September 2016 with a pro-bono campaign (a series of videos) created by Walrus: “It’s Effie Season”.
A nod to its unique case study entry process, “It’s Effie Season” (the campaign’s tagline) pokes fun at the absurd ways agencies fluff up their case study entries and exaggerate results – but with the reminder that ultimately, real results are what win Effies. The Effies are the only advertising awards that reward ideas AND how well they worked, which means you can’t fake it – run your ad once at 3am on cable or get a few likes on social media and it will not win (unless it really, really works). The pressure is on agencies to develop case study entries that prove how creative and effective their work was to the Effies jury. And the stakes are high – winning an Effie could mean a promotion, a new job, great PR, possible new business, and happy clients. So it’s not uncommon for agency folks to stretch their results out of sheer desperation to win. Walrus’s videos poke fun at these situations (which will be familiar to anyone who has worked on an awards entry) and the Effies are in on the joke: now accepting real results at effie.org. The first deadline is October 11, 2016 and final deadline is November 9, 2016 and the Effies will roll out additional deadline announcements and elements of the campaign, including email, social and web components, through early November. Any marketing efforts that ran in the United States and/or Canada between September 1, 2015 and August 31, 2016 are eligible to enter the 2017 North American Effie Awards. Download entry materials: http://www.effie.org/26/entry_details/2
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