Interactive ad: Procter & Gamble: The Imaginary World of Freshness

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Top 6: October 26th 2016

POSSIBLE, Cincinnati has launched Downy Unstopables' "The Imaginary World of Freshness," the first ever 360° interactive video for both POSSIBLE and Procter & Gamble. The video brings 'scentspiration' to life so consumers can experience the brand's long lasting, feisty scents for their laundry over the web. Tituss Burgess narrates the viewer's journey through the beautiful Hawaiian landscape, immersing them in the Fresh scent of Unstopables In Wash Scent Boosters and the feisty spirit that fans have come to love from the acclaimed actor.